Promotions are something every online shopper is searching for. Whether it's a free shipping discount or a first-time shopping discount, using promotional messages on your product pages drives conversion. According to Littledata, the average conversion rate was 1.3%, earlier this year in ecommerce. Having product pages that drive conversion and add-to-cart rates is crucial to the success and growth of your business.
Here are 3 ways to use promotions to increase product page conversion.
1. Free Delivery and Free Returns
Free delivery and free returns are something every site visitor factors into their decision to buy something from your site. According to Shopify, "66% of consumers expect free shipping for all online orders." Free shipping is an essential part of the customer experience in ecommerce. The Pistol Lake team create free shipping campaigns and free shipping thresholds messages that tell the site visitor which products qualify for free shipping. They were able to customize this based on each site visitor’s cart value. Check out the full case study break down here.
Free returns, on the other hand, ease the worries of customers buying from you for the first time. You can build trust by ensuring that if they change their mind or need to return their order for any reason, they won’t have to pay for shipping.
Snuggle Beans does this well:
2. Holiday Sale
Holidays are the perfect time to create new promos and plan campaigns. To make effective holiday promotions, plan early and mark the most important dates relevant to your brand, your location, or your culture.
Shoppers are discovering new brands and it's estimated that 81% of consumers conduct online research before making a purchase online. Drive conversion with the right product detail page message that proactively answers your site visitor's questions. For example, Holistic Habitat welcomed summer with a 20% discount for their customers to take advantage of.
3. Add BOGO Messages
Perhaps the most eye-catching and popular sales promotion is the BOGO, buy-one-get-one-free. For a limited time, customers can enjoy or try out your best-sellers for a considerably lower price. Your business will gain a lot from BOGOs, too. These sales promotions can clear out your inventory at a faster rate. It's also proven that online shoppers love these type of discounts. According to Shopify, "93% of all shoppers have used a BOGO, and 66% of them say it’s their favorite type of discount."
If you’re into modern chic living, check out Sokoni Homestore. Their product page banners combine the attraction of % discounts and BOGOs through their messaging. The key to a good “Buy One Get One” sales promo is offering your most in-demand products in one package. One way to create unique BOGO messages is to utilize linkable banners. This way you can link to additional items and upsell to current customers.
How can sales promotions help your business?
Short-term offers significantly contribute to encouraging customers to make a purchase. By adding these strategic messages above your add-to-cart button, you can guide site visitors to take action. You proactively are giving site visitors all the information they need to make a purchase decision. Creating this sense of urgency with a promo is a huge factor in making more sales than you would with an ordinary product page.
Loyal customers are the best customers. You can encourage loyalty by offering sales promotions that show your dedication to your customer happiness. In the end, the loyal ones spend the most on your products and become brand evangelists. As these loyal customers use your promos, they also make sure to encourage others to check out your offerings. Then your sales promotions eventually become organic and sustainable customer relations programs for your business.
To make your sales promotions truly lucrative, be sure to create ones that are realistic and sustainable. You don’t want to end up shortchanging your business just to please your customers. With the right approach, your company and customers will thrive together through strategic promotions.
If you need help creating your campaigns, need inspiration or have questions, simply slide on over to the Help Center tab, and just chat with us below or email email@example.com.