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We have a bold vision for cause marketing

Out with what you sell. In with why you sell it. The Because platform gets your brand values out in front of your customers every single day. Not just once a year.
OUR FOUNDING STORY

Make cause marketing more authentic

This was the personal mission of our CEO from the day she started Because. After seeing countless Super Bowl Sunday cause marketing ads, she felt that the current approach to cause marketing was broken – especially when it came to reaching a younger consumer base like herself.

Knowing that 74% of Millennials and Gen Z are more likely to pay attention to a cause-related message, and 90% of consumers would prefer to buy from socially responsible brands, she knew it was time to help brands better connect with their consumers through social purpose – not just once a year, but all the time.
OUR MISSION

Prove giving back is good for business

We believe we cannot solve many of our social and environmental issues with government and NGO support alone.​ So we're making Corporate Social Responsibility and Sustainability efforts not just a good business decision, but a good for your business decision.​

After learning that companies today spend more than $15 billion a year on their CSR and giving efforts, and about 80% of businesses in the U.S. give back, we knew there was an opportunity for us to help more companies measure the business ROI of doing so.
2011
Founded in New York City by two life-long friends
30k
Paying customers accrued in 6 short years
$241m
Secured funding by our clever partners

Our leadership team

A few of the people making the change happen.

Our advisory board

Some of the dozens of founders, operators, and fearless supporters around Boston and beyond who always answer our midnight "everything's on fire" calls.

Our investors

A few of the incredible human beings who weren't afraid to believe in us when we were still not much more than an idea.

Sonciary Honnoll & BOSS Syndicate

Founder Marketing & CS Tech Startups
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Matt Marra

First 30 People @ Uber
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Peter Clay

Gillette Marketing Executive
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Debra Lally

Investor
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Kyle Daniel

Accomplice's Boston Angel Investor Syndicate
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Launchpad Venture Group

Investor
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Interested in joining the crew? View Careers

Contact us

What's your Because? We'd love to hear from you.

Venture Lane Startup Hub
55 Court Street
Boston MA, 02203

Our Chief "Believer Officer" in the news

Our Co-Founder and CEO, Ashland Stansbury, ​was recently ​featured on the infamous podcast Angel Invest Boston. Listen to her founding story, her entrepreneurial upbringing, ​and her incredible journey so far building Because.