What is your skincare routine? Just searching for skincare products online (or in-store) you will find dozens of products, all from different brands. From celebrity products to new DTC brands, skincare brands are pushing products out in record time. Fitting to compete with the growing and competitive market. According to recent insights, “the global skincare market size was valued at $146.7 billion in 2021, and is projected to reach $273.3 billion by 2031.”
Skincare brands have become increasingly popular in recent years, with more and more people investing in quality skincare products to maintain their skin's health and appearance. As such, it's essential for skincare brands to have a top-notch product page app on their Shopify store to showcase their products and make them stand out to potential customers.
Having to compete for consumers, skincare brands that are successful, appropriately must have a product page that communicates why a shopper needs a particular product. The product page must have product reviews from past customers, UGC (user-generated content), product specs, and overall communicate what it does for the customer.
According to Shopify “In 2022, US cosmetics and beauty retail ecommerce sales will be more than double those of 2019 ($18.6 billion versus $9.21 billion).” Outside of the US, ecommerce sales in the beauty and skincare industry will grow even more. “Worldwide ecommerce beauty purchases are expected to account for 25% of all beauty retail sales in 2023––up from 11% in 2019.”
We rounded up five of the best product page apps for skincare brands:
- Referral Candy
Loox is the perfect product page app for skincare brands because it allows them to showcase customer reviews and photos in a visually appealing way, creating social proof and building trust with potential customers. Perfect for showing off skincare products.
Skincare brands are highly visual, and customers want to see how products look. By showcasing reviews and product photos from customers including UGC, you can help customers looking to make a buying decision.
Because is the perfect app for skincare brands because it allows ecommerce managers to automate content for the PDP page. With Because, you can create rules to automatically communicate the right message to customers. This can be based on skincare product ingredients, discounts, and customer reviews.
Klayvio is the ultimate email and SMS marketing platform for ecommerce brands. Used by notable skincare brands. Klayvio is perfect for skincare brands to fully automate their communication across email and SMS marketing. Klaviyo has also become the first app Because integrates with. You can read more about it here. “We wanted our first core integration (on our list of many at Because) to help merchants unlock a whole new world of customization and personalization options for their on-site messaging.”
Referral Candy is a Shopify app that allows businesses to create and manage referral marketing campaigns. With Referral Candy, merchants can reward their existing customers for referring new customers to their store. This is a perfect app for skincare brands to incentivize customers to refer their friends and network to your skincare brand.
The app automates the referral process by generating unique referral links for each customer and providing them with incentives such as discounts, cash rewards, or free products.
TikTok is the way for new ecommerce brands to grow organically. According to insights straight from TikTok, 70% of TikTok users feel part of a community on TikTok. TikTok is the perfect app to still have a brand grow organically without a large budget for social ads. Another reason TikTok is perfect for skincare brands is the rise in the platform being used as a search engine, especially among Gen Z. The hashtag #TikTokMadeMeBuyIt has over 10.7 billion views, which users heading to the platform to explore and discover new products.
Shopify offers various apps that can help skincare brands to create an effective product page and improve their online sales. By utilizing these apps, skincare brands can attract potential customers and stand out in the crowded skincare market.