If you are a Shopify merchant or a business owner in general, you may have heard of a little event called Black Friday and Cyber Monday. But have you heard of Small Business Saturday? It's the day after Black Friday and in a way, a counterpart to the spending shoppers do at major retailers like Walmart, Target, and Amazon.
Nearly $20 billion dollars (USD) was spent at independent retailers and restaurants on Small Business Saturday in 2021. Small Business Saturday encourages consumers to shop small, specifically on Saturday (after Black Friday), and hopefully, shoppers can be exposed to some amazing small businesses to support year-round.
Small Business Saturday marketing with Because
There are over 30.7 million small businesses in the US, which contributes to 99.9 percent of all U.S. businesses, many being amazing Shopify merchants across different industries. Marketing is a strong component to the success of a business and with Because, many small businesses can utilize different features to target specific customers, relay strategic messaging across product pages, and overall A/B test their audience. 📈
Product page Banners
In today's fast-paced world, getting a site visitor to stay on your site can be a challenge. Guide site visitors to take action by adding messages on your product page. With product page banners, display dynamic messages on their product pages.
What messages should I display?
- Shop Local / Local Support! Remind customers on each product page, of their purchase power, and how they are keeping their dollars local with each purchase.
- Shipping and delivery information are essential for any small business to relay to their customer. Let customers know what to look for when items will be delivered.
- Product reviews to let your products shine with all the awesome things your local (and far away) customers say.
- Special deals and products so your customers can snag exclusive deals when they support your small business.
- Upsell and pair items with linkable banners and give customers the opportunity to purchase additional items
- Shipping thresholds will let customers know how much is needed to unlock free shipping
- Sustainable / Vegan / Local - all these important badges that showcase your products are sustainable and locally sourced.
Content to copy:
- Shop Small! - When you Shop Small, you are supporting your neighborhood and investing in your community.
- Small Business Saturday - Show your support and love of small businesses. Enjoy free shipping sitewide.
- Thank you for supporting a small business - Learn more about how we started and our story (linkable banner)
- Small Business Saturday - Thanks for keeping your dollars local. Let’s go #shopsmall and continue supporting small businesses.
Small businesses do so much for the economy, it's only fair that there are tools that can help small businesses be successful on Saturday and every day of the week.
If you need help, simply slide on over to the Help Center tab, and check out some more inspiration or just chat with us below or email firstname.lastname@example.org.