Your product page is one of the most important pages on your ecommerce site. It’s the place where site visitors turn into customers and where most of the time spent will take place. Your product page has to act as a sales engine, a retail space, and a word-of-mouth marketing funnel, as reviews from past customers do the talking. All happening in one place.

According to insights, 98% of shoppers have been dissuaded from completing a purchase because of incorrect or incomplete information and content.

The product page should clear up any confusion that prevents them from buying from your store and proactively answer questions customers would typically ask the customer service team. Such as questions on sizing and fit, your return policy, how to apply discount codes, and shipping information.

There are over 8,000 apps available in the Shopify App Store, but finding the best app for your product page can be challenging. One of the latest apps to hit the market is Because, which is designed to help automate content across the product page and increase conversion rates, especially for stores with a high SKU count. Because is the only platform that focuses on dynamic content for Shopify stores, allowing ecommerce managers to automate content for the PDP page.

You can test out messages like:

• Communicating shipping information and offers
• Cross-selling products
• Providing information on stock availability
• Showing promotional details on specific products in realtime
• Displaying product reviews above the fold

One success story that highlights the effectiveness of Because is beauty brand Fancii, which was able to increase conversion rates by 15% with PDP geolocation targeting. By using Because to create several text element campaigns that reached users based on their location, Fancii was able to give users specific shipping information based on the products they were viewing. This helped engage site visitors and target them with specific messages on the product page, above or below the add-to-cart button.

If you're struggling on creating a cohesive and well-branded product page, and struggling to raise conversion lifts, it can be due to several factors of what is on (or missing from) your product page. Your reviews may be hidden all the way at the bottom of the page, your customers are trying to find shipping and delivery information, or you're simply not communicating the value of your product above the fold.

By adding Because to their ecommerce stack, they were able to engage site visitors and target them with specific messages on the product page, above or below the add-to-cart button. Fancii was able to strategize and add these campaigns to its product page from one place.

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