64% of consumers today prefer to buy from a brand that stands for the same causes they believe in. Because helps you build the ongoing brand differentiation you need to succeed in today's belief-driven world.
Some of the most globally-renowned marketers say the perfect marketing mix is 60% product - 40% purpose. Because helps you move from what is probably 95-5 today, closer to that 60-40 mark, so you can achieve long-lasting authentic brand connection with your consumers.
We're allergic to Super Bowl Sunday cause marketing. And so are your consumers. You have amazing stories to tell around the causes your brand supports. Why not start telling them throughout your entire site, not just your About Us page.