Leverage the "do-good" stories already at your fingertips.

The Because Intelligence platform helps Marketing & CSR teams build -and continuously refine- their CSR Investment & Cause Marketing strategy based on what will resonate best with your consumer base.

Leave behind "gut feeling" CSR & Marketing decisions and instead leverage deeply informed intelligence into the causes, content, & socially responsible messaging that will engage and convert your target consumers into loyal customers.
Did you know... 91% of global consumers are likely to switch brands to one associated with a good cause, ​
​and consider CSR to be a crucial part of their purchase decisions?

Refine your brand's message. With a focus on 
values this time.

More effectively engage your ideal target consumers with the relevant causes and values they want to talk about. Find new ways to drive & track conversion to high dollar value outcomes. Out with "what you sell". In with "why" you sell it.

Build ​customer relationships with social causes. Not product features.

With the recent rise of Millennials, Gen Z, and cause-driven companies, more than ever before, brand loyalty has become an impossible feat. Consumers expect the brands they buy from to contribute a positive social and environmental impact to the world around them. And they have no hesitation to switch if you're not meeting those expectations.

That's why we're focused here at Because on helping you build customer relationships with social causes, instead of product features.
Did you know... 84% of Millennials make charitable donations, and 74% are more likely to pay attention
​to a brand's message if it has a deep commitment to a cause?

​CSR Customer Intelligence

​Here’s how Because helps you drive customer engagement and brand loyalty ​​through rich,
​machine learning-based customer intelligence on your Corporate Social Responsibility. 

Data Integration

Because integrates to the tools & channels Marketing, Insights, & CSR teams already use, like CRM, email, social media, petitions, volunteer, donations, etc., to drive the most effective cause marketing engagement.

Predictive Strategy

Drawing on rich predictive analytics and ML, Marketing & CSR teams can continuously refine their CSR Investment & Cause Marketing strategy, based on the channels, content, and causes, that will resonate best with your consumers- and drive the biggest social impact.

CSR Customer Impact

Insightful impact visualizations then help you to analyze how investments in cause campaigns are impacting KPIs like conversion, brand awareness, purchase intent, net promoter score (NPS), CLTV, Revenue, etc. Finally get insight into the customer impact of giving back.
Did you know 66% of consumers are willing to spend more on a product if it comes from a sustainable brand?

Sound interesting? Let's connect.

Like what you've heard so far? ​Grab a time on our calendar👇
​​and chat with someone now. Or later :)

    Download Brand Relevant CSR Industry Framework

Make sure the causes you support are Brand Relevant

After working together w/ CSR & Marketing Directors from 15+ Fortune 500 consumer brands to create this industry framework, we are honored to officially publish the Because Brand Relevant CSR Decision Framework👇

Recently, there have been a number of different extremely controversial, successful, and most importantly, viral, cause related social campaigns. Some of these campaigns would be considered extremely successful, leading to millions and millions of re-shares, comments, likes, and increase in account followers. Some caused pain, frustration, outrage, happiness, empowerment, and or joy. And almost all of them had mixed opinions and caused major risk for the brands involved.

So here at Because Intelligence, we decided to leverage our elite thought leadership group to create the first official industry framework for Global Marketing & CSR Leaders to make the most brand relevant decisions possible, when choosing the social causes they support and stand up for👏.

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Did you know 88% of consumers think companies should try to achieve their business goals while improving society & the environment?

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    Free Because
    2018 CSR Study

Download our New 2018 CSR study:

​ The Inherent Challenge of Measuring CSR Brand Impact
Overview: After talking to more than 50 Enterprise companies across the country who give back, we recognized an inherent challenge with CSR: CSR Managers often recall instances where Sales or Marketing told them what a positive impact their CSR efforts had on a customer's perception of the brand...

But the problem is that it's always random one-off situations and almost impossible to track. We found ​two things every CSR manager should be doing, but isn’t:
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Did you know $200 Billion is spent annually by the Millennial Generation? Oh, and they make up approximately 1/3 of the U.S. Population.