Intelligent CSR Decisions that are brand relevant.

The Because Intelligence platform uses predictive intelligence to help Marketing & CSR teams build -and continuously refine- their CSR Investment & Cause Marketing strategy.

Leave behind "gut feeling" CSR decisions and instead leverage deeply informed intelligence into the causes, content, & channels, that will resonate best with your consumer base and drive long term brand loyalty.

Did you know... 91% of global consumers

are likely to switch brands to one associated with a good cause, ​
​and consider CSR to be a crucial part of their purchase decisions?

Refine your CSR strategy & measure your impact.
​On customers this time.

More effectively strategize which social causes your brand should support, based on rich CSR customer intelligence. Then, quantify your impact on the brand metrics that matter most to keep your business thriving. 

Build ​customer relationships with social causes. Not product features.

With the recent rise of Millennials, Gen Z, and cause-driven companies, more than ever before, brand loyalty has become an impossible feat. Consumers expect the brands they buy from to contribute a positive social and environmental impact to the world around them. And they have no hesitation to switch if you're not meeting those expectations.

That's why we're focused here at Because on helping you build customer relationships with social causes, instead of product features.

Did you know... 84% of millennials

make charitable donations, and 74% are more likely to pay attention
​to a brand's message if it has a deep commitment to a cause?

​CSR Customer Intelligence

​Here’s how Because helps you drive customer engagement and brand loyalty ​​through rich,
​machine learning-based customer intelligence on your Corporate Social Responsibility. 

Data Integration

Because integrates to the tools & channels Marketing, Insights, & CSR teams already use, like CRM, email, social media, surveys, petitions, volunteer, donations, etc., to pull all the relevant data into easily consumable dashboards. So important CSR decisions can finally be made off of intelligent CSR consumer insights, not gut feelings.

Predictive Strategy

Drawing on rich predictive analytics and ML, Marketing & CSR teams can continuously refine their CSR Investment & Cause Marketing strategy, based on the channels, content, and causes, that will resonate best with your consumers- and drive the biggest social impact.

CSR Customer Impact

Insightful impact visualizations then help you to analyze how investments in CSR & cause campaigns are impacting KPIs like favorability, brand awareness, purchase intent, net promoter score (NPS), CLTV, Revenue, etc. Finally get insight into the customer impact of giving back.

Did you know... 66% of consumers

are willing to spend more on a product if it comes from a sustainable brand?

Sound interesting? Let's connect.

Like what you've heard so far? ​Grab a time on our calendar👇
​​and chat with someone now. Or later :)

Did you know... 88%+ of consumers

think companies should try to achieve their business goals while improving society & the environment?

    Free Because
    2018 CSR Study

Download our New 2018 CSR study:

​ The Inherent Challenge of Measuring CSR Brand Impact
Overview: After talking to more than 50 Enterprise companies across the country who give back, we recognized an inherent challenge with CSR: CSR Managers often recall instances where Sales or Marketing told them what a positive impact their CSR efforts had on a customer's perception of the brand...

But the problem is that it's always random one-off situations and almost impossible to track. We found ​two things every CSR manager should be doing, but isn’t:
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Did you know... $200 Billion

is spent annually by the Millennial Generation? Oh, and they make up approximately 1/3 of the U.S. Population.