We're allergic to Super Bowl Sunday campaigns, and so are your consumers​ ​🙅

There are hundreds of thousands of conversations happening every day around causes. And yet, cause marketing still only takes place a few times a year. Why continue pushing product-driven advertisements when your consumers want you to talk about what you believe in?

Out with what you sell. In with why you sell it. The Because platform gets your stories out in front of influencer-led cause conversations every single day. Not just once a year.

91% of global consumers are likely to switch brands to one associated with a good cause ​​and consider CSR to be a crucial part of their purchase decisions.

Leverage​ the "do-good" stories already at your fingertips​ 👌

You already have incredible stories about how you're making the world a better place through volunteer work, charity donations, supply chain improvements, and everything in between. Why are you only sharing them once a year when you could be using them every day to cut through the noise and differentiate your brand?

84% of Millennials make charitable donations, and 74% are more likely to
​pay attention ​to a brand's message if it has a deep commitment to a cause.

​Convert through common beliefs, not ads ​🎗️

Because listens for the highest-quality social conversations each day that mention the same causes you support. Then, it helps you engage in those intimate social streams with a link to your relevant story to drive your socially responsible consumers (like Millennials & Gen Z) to strategic CTAs that will turn them into long-term lovers of your brand.

The Because Platform

Because arms marketing teams with cause influencer and social cause listening superpowers, together with access to every “do-good story” in company history, to intimately capture the attention of your socially responsible consumers. Here's how:

Story Sharing

From volunteer work, to charity donations, to sustainability supply chain improvements, to every other "do-good" story in between, Because ensures marketing has access to all your stories to share with consumers.

AI Cause Listening

Using advanced cause-based AI, Because arms you with a daily curation of cause conversations for you to listen in on and join to share your story. 

ROI Measurement

Finally, Because helps you analyze how consumers are moving from belief-based introductions to your brand, to high-dollar value outcomes, like landing page conversion, email list signups, cause product purchases, or even petition signatures.

Sound interesting? Let's connect.

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66% of consumers are willing to spend more on a ​product
​if it comes from a sustainable brand.

Cause Marketing Framework

Here at Because, we decided to leverage our elite thought leadership group of CSR & marketing directors (from 15+ leading consumer brands who give back). Together, we've created the first official industry framework for brands to make the most brand-relevant decisions possible when choosing the social causes they support and stand up for.

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$200 billion is spent annually by the Millennial generation.
​Oh, and they make up approximately 1/3 of the U.S. population.

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