Leverage the "do-good" stories already at your fingertips.

You already have all these incredible stories on how you're out there making the world a better place. Whether that's volunteer work, charity donations, partnerships, outreach programs, supply chain improvements, or anything else in between, we believe you should be sharing those stories with your consumers. Because today, 1 in 2 buyers are belief driven buyers, meaning they buy or boycott a brand based on their stance on societal issues.

Did you know... 91% of global consumers are likely to switch brands to one associated with a good cause, ​​and consider CSR to be a crucial part of their purchase decisions?

VALUE BASED INTRODUCTIONS
​TO YOUR BRAND

There are hundreds and thousands of consumers out there already in active conversations about the causes your brand supports. Why continue pushing product driven advertisements, when you can get value-based introductions? Out with "what you sell". In with "why" you sell it. The Because platform gets your stories out in front of micro-influencers who care about the same causes you do.

Did you know... 84% of Millennials make charitable donations, and 74% are more likely to pay attention ​to a brand's message if it has a deep commitment to a cause?

convert through common causes.
​Not product ads.

After listening for the highest quality social conversations each day that mention the same social causes you support,  Because helps you engage in those intimate social streams with a link to your relevant story. And then drive socially responsible consumers (like Millennials & Gen Z), to strategic call to actions that will turn them into long term lovers of your brand.

belief MARKETING Intelligence

Because arms Marketing teams with micro-influencer & social cause listening superpowers, together with access to every “do-good story” in company history, to intimately capture the attention of their socially responsible consumers. Here's how:

STORY SHARING

From volunteer work, to charity donations, to sustainability supply chain improvements, to every other "do-good" story in between, Because ensures Marketing has access to all your stories to share with consumers.

CAUSE LISTENING

Because arms you with a daily curation of influencer matches based on common cause interests. Next, you can engage in relevant social streams to intimately acquire the attention of socially responsible consumers.

roi measurement

Insightful impact visualizations then help you to analyze how consumers are moving from value-based social introductions to your brand, on to high dollar value outcomes, like landing page conversion, email list sign ups, cause product purchases, or even petition signatures.

Did you know 66% of consumers are willing to spend more on a product if it comes from a sustainable brand?

Sound interesting? Let's connect.

Like what you've heard so far? ​Grab a time on our calendar👇
​​and chat with someone now. Or later :)

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our framework

After working together w/ Marketing Directors from 15+ leading consumer brands who give back to create this industry framework, we are honored to officially publish the Because Brand Relevant CSR Decision Framework👇

Recently, there have been a number of different controversial, successful, and most importantly, viral, cause related social campaigns. Some of these campaigns would be considered extremely successful, leading to millions of re-shares, comments, likes, and increase in account followers. Some caused pain, frustration, outrage, happiness, empowerment, and or joy. And almost all of them had mixed opinions and caused major risk for the brands involved.

So here at Because Intelligence, we decided to leverage our elite thought leadership group to create the first official industry framework for brands who give back, to make the most brand relevant decisions possible, when choosing the social causes they support and stand up for👏.

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Did you know 88% of consumers think companies should try to achieve their business goals while improving society & the environment?

What's your "Because"?

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our CSR study:

​ The Inherent Challenge of Measuring CSR Brand Impact
Overview: After talking to more than 50 of the most well known companies who give back today, we recognized an inherent challenge with CSR: CSR Managers often recall instances where Sales or Marketing told them what a positive impact their CSR efforts had on a customer's perception of the brand...

But the problem is that it's always random one-off situations and almost impossible to track. We found ​two things every CSR manager should be doing, but isn’t:

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Did you know $200 Billion is spent annually by the Millennial Generation? Oh, and they make up approximately 1/3 of the U.S. Population.