64% of consumers today prefer to buy from a brand that stands for the same causes they believe in. Because helps you share the purpose-driven stories you need to succeed with today's socially conscious consumer.
Some of the most globally-renowned marketers say the perfect marketing mix is 60% product - 40% purpose. Because helps you move from what is probably 95-5 on your site today, closer to that 60-40 mark, so you can achieve long-lasting authentic brand connection with your consumers.
Most sites today fall victim to sharing their social impact stories on the 'About Us' or 'Our Mission' pages on the back page of the site somewhere. Your purpose matters in those crucial touch-points on the path to purchase, so why are you making your consumers search for it?