64% of consumers today prefer to buy from a brand that stands for the same causes they believe in. Because helps you build the ongoing brand differentiation you need to succeed in today's belief-driven world.
Some of the most globally-renowned marketers say the perfect marketing mix is 60% product - 40% purpose. Because helps you move from what is probably 95-5 today, closer to that 60-40 mark, so you can achieve long-lasting authentic brand connection with your consumers.
We're allergic to Super Bowl Sunday cause marketing. And so are your consumers. You have amazing stories to tell around the causes your brand supports. Why not start telling them throughout your entire site, not just your About Us page.
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"Now is a time to be bold, and Because is a bold company with an equally bold mission. If your company doesn’t have a purpose, it’s going to be short-lived. But a company that stands for something will be rewarded by its followers."
"Our mission to restore bee habitat and wild oyster reefs locally has always been at the core of who we are. But when it came to sharing that message at scale beyond our wine packaging in store, we weren’t sure where to start. Because helped us amplify our message."
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"Great products alone are no longer enough. Now, more than ever, people want to know that the brands they buy from have a positive impact on the world. People want brands that understand them, their concerns, and are taking action to do something about it.
The Because platform offers you an effective way to communicate your purpose-driven messages to allow for ongoing conversations, and has built-in listening so you can continually refine and craft your content.
The result: People know what you stand for over your competitors, and your brand stays top of mind."
“When the Australian wildfires broke out, I knew I wanted our brand to stand up and offer Save the Koalas T-shirts, but I didn't know how to get the word out there. Because came to the rescue.”
