We're allergic to Super Bowl Sunday campaigns, and so are your consumers​ ​🙅

There are hundreds and thousands of consumers out there already in active conversations about the causes your brand supports. Why continue pushing product-driven advertisements when you can get belief-based introductions? Out with what you sell. In with why you sell it. The Because platform gets your stories out in front of cause influencers who care about the same causes you do. Not just once a year, but every day.

91% of global consumers are likely to switch brands to one associated with a good cause ​​and consider CSR to be a crucial part of their purchase decisions.

Leverage​ the "do-good" stories already at your fingertips​ 👌

You already have all these incredible stories on how you're out there making the world a better place. Whether that's volunteer work, charity donations, supply chain improvements, or anything else in between. Why are you only sharing them once a year when you could be using them to differentiate your brand? Product features aren't cutting it anymore with the consumers of today.

84% of Millennials make charitable donations, and 74% are more likely to
​pay attention ​to a brand's message if it has a deep commitment to a cause.

​Convert through common beliefs, not ads ​🎗️

After listening for the highest quality social conversations each day that mention the same social causes you support, Because helps you engage in those intimate social streams with a link to your relevant story. And then drive socially responsible consumers (like Millennials & Gen Z) to strategic call to actions that will turn them into long-term lovers of your brand.

The Because Platform

Because arms marketing teams with cause influencer and social cause listening superpowers, together with access to every “do-good story” in company history, to intimately capture the attention of your socially responsible consumers. Here's how:

Story Sharing

From volunteer work, to charity donations, to sustainability supply chain improvements, to every other "do-good" story in between, Because ensures Marketing has access to all your stories to share with consumers.

Cause Listening

Because arms you with a daily curation of influencer matches based on common cause interests. Next, you can engage in relevant social streams to intimately acquire the attention of socially responsible consumers.

ROI Measurement

Finally, Because helps you analyze how consumers are moving from belief-based introductions to your brand, to high dollar value outcomes, like landing page conversion, email list signups, cause product purchases, or even petition signatures.

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​​and chat with a member of our team.

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66% of consumers are willing to spend more on a ​product
​if it comes from a sustainable brand.

Cause Marketing Framework

Here at Because, we decided to leverage our elite thought leadership group of CSR & Marketing Directors (from 15+ leading consumer brands who give back). Together, we've created the first official industry framework for brands to make the most brand-relevant decisions possible when choosing the social causes they support and stand up for.

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$200 Billion is spent annually by the Millennial generation.
​Oh, and they make up approximately 1/3 of the U.S. population.

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