Whether it’s hot or iced or enjoyed in the morning or afternoon, coffee has become synonymous with daily routines. If you enjoy a Starbucks or local coffee shop run or prefer to purchase coffee online and make it at home, there is no shortage of coffee brands to buy from.
Coffee has grown in popularity in the past decade with the rise of more coffee shops opening up, and more coffee ecommerce brands emerging in the direct-to-consumer (DTC) space. According to insights, “global online coffee sales are expected to reach $45.81 billion by 2028. In 2020 alone, US consumers spent nearly $1.8 billion on coffee purchased through ecommerce channels – a 144% increase from 2014 levels according to Food Dive’s research report.”
Shopping for coffee from an ecommerce brand requires consumers to already have established interest and trust in your coffee brand. What converts a site visitor into a customer will be determined by your product page. Does it have the information site visitors are searching for, such as:
- Product reviews
- Subscription information
- Shipping and delivery information
- Flavor and detailed information on the type of coffee bean and roast
- Recipe suggestions
A coffee brand's product page should guide customers to make a purchase decision, offer a subscription, and opportunities to up-sell and cross-sell products. We rounded up the five best product page apps for coffee brands.
- Recharge Subscriptions
- Little Data
Because is the perfect app for increasing conversion lifts on ecommerce stores because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page. For coffee brands these campaigns can be focused on product reviews, ingredients, promotions or any other message right below the add-to-cart button.
The content and campaigns created in Because will live on the PDP page will then target customers based on selected rules within Because. This will allow customers to be targeted with the right message. With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. Drive conversion with A/B testing the right message that should be displayed to your right customers.
Zapiet is an essential app for providing local delivery or store pickup. For coffee brands with physical locations, Zapiet allows customers to opt for ordering their item online and choosing to pick it up in-store. The business owner also can define if offered local delivery, up to a certain mile radius items can be delivered or only to specific zip codes.
It's estimated that more than half of online shoppers (54%) have subscribed to an ecommerce subscription box service from a brand in the last year. Subscriptions are effective when increasing the lifetime value of a customer and getting coffee into the hands of customers before they need it. Recharge Subscriptions is perfect for coffee brands looking to get customers to sign up for a subscription and increase LTV for a customer.
Analytics is the engine behind your ecommerce brand and what drives strategic decisions. Have a popular product? Analytics can help you dig deeper into the demographic and habits of an audience. Without analytics and viewing where to go next in the business, you are building blind. Little Data is a Shopify app that helps businesses optimize their ecommerce performance by automating their sales and marketing data tracking and reporting. The app integrates with popular marketing and analytics tools, such as Google Analytics, Facebook Ads, and more, to provide a comprehensive view of a store's performance.
SMS and email campaigns are essential to engage and remind your customers of your product lineup and upcoming releases. The Shopify app JustUno helps increase conversion lifts by providing ecommerce brands with powerful tools to create and optimize their on-site marketing campaigns through SMS and email marketing. JustUno offers a wide range of features, including pop-ups, banners, countdown timers, and more, that can be used to engage and convert website visitors.
JustUno also provides A/B testing and analytics tools, allowing merchants to test different variations of their campaigns and track their performance over time. By analyzing the data from their campaigns, businesses can identify what works and what doesn't, and make informed decisions about how to optimize their marketing strategy to increase conversions and sales.