It’s easier than ever to shop for home and appliance items with a few clicks. Need a microwave? Target has them online. Need a vacuum cleaner? Amazon has got you and their 2-day shipping. Need a waffle maker? There’s an ecommerce store for that. Shopping for home and appliance brands is a breeze in 2023, thanks to ecommerce.
But what goes into making a buying decision for these tools we use every day? It’s estimated that 81% of consumers conduct online research before making a purchase online. Typically a customer will go searching for these items when there is a strong intent to buy. Either customers are furnishing a new home, replacing an old item, or buying a gift for someone else.
Every buying decision flows through the product page of a website. Product pages should be detailed to proactively answer every question a site visitor might have. Your product page should guide customers to click add-to-cart and provide detailed information about the product and what to expect after purchasing.
- Shipping and delivery information
- Warranty and return information
- Any discounts offered
- Product Specs
- Customer reviews
We rounded up five of the best product page app for home and appliance brands
- Yotpo Reviews
- Shopify Search and Discovery
- Shipping and Delivery - ShipZip
Product reviews are crucial for building trust and credibility with potential customers. According to a study by BrightLocal, 91% of 18-34 year olds trust online reviews as much as personal recommendations. Yotpo Reviews is a Shopify app that allows you to collect and display customer reviews on your product pages. Not only does this provide social proof to potential customers, but it can also help with UGC, user-generated content, to show your products in real life.
In addition to collecting reviews, Yotpo offers features such as customizable review request emails and the ability to showcase customer photos alongside their review. This can add a personal touch to your product pages and further increase trust and engagement with potential customers.
Shopify Search and Discovery
Most home and appliance brands are high-SKU stores with large amounts of inventory for each of their collections. The Shopify Search and Discovery app is free from Shopify and allows site visitors and customers to have a good experience searching for products. “Customize search, filtering, and product recommendations, so you can enhance your products’ relevance and sell more.”
Because is the perfect app for home and appliance ecommerce stores because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page.
Concrete Countertop Solutions, also known as Get the Edge, started out in 2003 when owner Ed Baldoni had been in the construction industry for over 30 years. By creating over 13 campaigns, Get the Edge was able to provide its customers with transparency around availability and shipping times. And you know what? It worked! With some campaigns bringing in as much as a 15% add-to-cart rate, they were able to increase their revenue and provide a great shopping experience for their customers.
With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. This is the perfect app for high-SKU stores and their product pages.
Shipping and Delivery - ShipZip
With home and appliance brands ranging from all types of sizes, it’s essential for customers to calculate shipping costs before the checkout. Shipping and Delivery ShipZip is a perfect app that can provide advanced shipping rules by products, zip code, or vendor, with local delivery and store pickup.
Email marketing is an important part of any ecommerce strategy. Klayvio is a Shopify app that offers advanced email marketing features, including personalized emails and automated flows. By integrating Klayvio with your product page apps, you can create a seamless customer journey from product discovery to purchase and beyond.
For example, you can use Yotpo Reviews to collect customer feedback and then send personalized follow-up emails based on their review. Or, you can use Because to offer a discount and then send automated reminder emails to customers who did not make a purchase within the set timeframe.