Consumers expect social responsibility, even when there’s no time to prepare.
In the middle of the COVID-19 pandemic, businesses are scrambling to figure out what they believe in. What they stand for.
Consumers are standing by waiting. Listening for their response. And judging whether it was the right one. A response based not only on their own personal beliefs, but also on what the brand has historically said they stand for.
One of the first emails I received announcing their global store closure was from – no surprise – a brand I already love and trust: Lush.
But why do I love and trust them? Because we stand for the same beliefs.
15 min read
63% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2017). And, only 61% of marketers believe their marketing strategy is effective. (HubSpot, 2017). In this blog, you will learn one small change any marketer can implement to be more successfully immediately in connecting with their customers. And, step-by-step suggestions for how to get started.
Overview: After talking to more than 50 companies across the country who give back, we were shocked to learn these findings. We compiled them for you to give you two tips that are being missed by most CSR managers. Hint: they have to do with measuring the actual business impact of your charitable initiatives.
I want to feature a story to answer this question of: How do you choose the right social mission for your business? This story will take us right into the heat of Houston, Texas (insert bad Texan accent imitation here 😹) to learn about Burcheyes, a company with a pretty awesome social mission. This story provides us with five social mission secrets that will help you answer the question:
How do I know what the right social mission is for my company?
Intro to Blog Series: Why your business needs a social mission
7-8 min read
We've spent years researching the power of a social mission in business. We've talked to and researched companies of all different sizes, across all different industries, about their challenges, successes, and tips for better reaching their customers. The resounding answer from our research has been surprisingly simple: Don’t just market your product. Market your social value.
2 Key Elements for a Successful Prospecting Strategy +
2 Unique Channels to Make Sales Enjoyable Again for Your Customer