Klaviyo: Turning off-site data into one-site personalization
Because, a platform for on-site messaging, has integrated a new feature to offer customization and personalization options for their merchant's on-site messaging. This integration is aimed to enrich the existing rules engine with customer information to provide better service, and it was highly requested by their user base.
iOS updates, privacy & the third-party cookie—a Because fix
Privacy laws, changes to third-party cookies, and iOS updates have caused significant shifts in the marketing landscape. To stay on the right side of the law and reach audiences effectively, businesses must be transparent about their data practices, find new ways to deliver targeted ads, and adapt to changes in mobile advertising.
New Because Brand
Today is the official launch of the new Because 🌈 brand. It’s retro & fun and the exact personality of our team & our 1,200+ customers. When we looked at all the other personalization and A/B testing platforms in ecommerce, they all looked well… tech… and… boring.
Bye Google Optimize, Hello Because—Built For Shopify
Because is the best option for Shopify stores looking to replace Google Optimize. Our app offers dynamic persistent messaging that can help you improve your website's user experience, increase conversions, and boost your revenue. Plus, our app is easy to use, offers real-time analytics, and is affordable. If you're looking for a powerful A/B testing and messaging tool that's designed specifically for Shopify stores, look no further than Because.