One mind-blowing insight from Oprah that will make your marketing more effective immediately (find your cause)
15 min read
3rd part in series: How to market with intention (if you haven't read the others, yet go back to the first blog about marketing your social value before your product value first)
63% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2017). And, only 61% of marketers believe their marketing strategy is effective. (HubSpot, 2017). In this blog, you will learn one small change any marketer can implement to be more successfully immediately in connecting with their customers. And, step-by-step suggestions for how to get started.
Overview: After talking to more than 50 companies across the country who give back, we were shocked to learn these findings. We compiled them for you to give you two tips that are being missed by most CSR managers. Hint: they have to do with measuring the actual business impact of your charitable initiatives.
I want to feature a story to answer this question of: How do you choose the right social mission for your business? This story will take us right into the heat of Houston, Texas (insert bad Texan accent imitation here 😹) to learn about Burcheyes, a company with a pretty awesome social mission. This story provides us with five social mission secrets that will help you answer the question:
How do I know what the right social mission is for my company?
Intro to Blog Series: Why your business needs a social mission
7-8 min read
We've spent years researching the power of a social mission in business. We've talked to and researched companies of all different sizes, across all different industries, about their challenges, successes, and tips for better reaching their customers. The resounding answer from our research has been surprisingly simple: Don’t just market your product. Market your social value.
2 Key Elements for a Successful Prospecting Strategy +
2 Unique Channels to Make Sales Enjoyable Again for Your Customer