Terms and Conditions
& Privacy Policy

Contact Us

Last Updated 8/6/2020

Because Marketing, inc. (herein referred to as “because”, “we”, “us” and/or “our”) provides a platform for any business to use to grow its email list and offers a variety of services in connection with the platform, including subscriber marketing and form completion services (the “Because service”). 

By signing up and using the Because service, you, the user of the Because service, represent that: you are a representative of an organization   (herein referred to as “customer”, “you”, and/or “your”), you are duly authorized to enter into these terms and conditions which constitute a contractual agreement (the “agreement”),  and you and the entity you represent do hereby agree to this agreement , the Because Privacy Policy, which is incorporated into and governed by this agreement. For the avoidance of doubt, if you are using the Because service on behalf of an entity, you represent that you have the authority to bind such entity to this agreement, and the terms “customer”, “you”, and “your” also include such entity.

The Because Service

  • Provision of Services. Because will make the Because Service available to Customer pursuant to the Agreement. Subject to the terms and conditions of this Agreement, Because hereby grants Customer a non-exclusive right to access and use the Because Service solely for its internal business purposes. Because retains the right to change, modify, disable, or otherwise terminate access to the Because Service at any time for any reason or no reason.
  • Limitations: The Because Service will be used or accessed only by an authorized representative of Customer.  As a condition of your use of and access to the Because Service, you agree to comply with any application-, tool-, or content-specific rules published within the Because Service, which Because may modify or supplement in its discretion from time to time (with notice to you of material changes). 
  • Customer Responsibilities. Customer will (a) be responsible for its compliance with this Agreement and use of the Because Service; (b) be solely responsible for the accuracy, quality, integrity and legality of the Customer Materials (as defined below); (c) use commercially reasonable efforts to prevent unauthorized access to or use of the Because Service and associated documentation (the “Documentation”) and notify Because promptly of any such unauthorized access or use; and (d) use the Because Service only in accordance with the Agreement, the Documentation and applicable laws and regulations.  Without limitation of the foregoing, Customer represents, warrants and covenants that: it has (and will have) the right to provide any information about an identified or identifiable natural person, household of device to Because and will provide such information to Because in compliance with applicable laws and that all such information has been (and will have been) obtained in compliance with all applicable laws and that all such information shall be true, accurate, complete and correct and correspond to the natural person to which it purports to relate, including to any natural person intended to be contacted in connection with the Because Service (if any); and it has (and will at all times have) provided any notice and obtained any consents necessary to enable Because to lawfully provide the Because Service to Customer, including without limitation (if applicable) obtaining any consent from natural persons required by applicable law for Because to send email and/or text messages on Customer’s behalf to natural persons.

 

Pricing & Cancellation

  • Pricing. By using the Because Service, you agree to pay Because the amount set forth on the Stripe invoice for the particular Because Service to which you are subscribing.
  • Payment. If you are a paying subscriber to the Because Service, Because will use a third-party payment processor to request your credit card information and process payment.  All subscription plans will automatically renew on the same day each month as the initial payment, until cancelled.
  • Cancellation. If you'd like to cancel your paid subscription, please email learn@becauseintelligence.com or login to your account to cancel your subscription.  Once you cancel your subscription, Because will no longer charge your credit card for future subscription payments, and your account will be disabled down to a non-paid account level.
  • Refunds. Because does not provide partial refunds for unused monthly or annual plans, unless a system malfunction caused a problem.
  • Because Termination Rights. Because maintains the full right to terminate your access to the Because Service at any time for any reason.

 

Ownership & Confidentiality

  • Because’s Ownership Rights. Because exclusively owns all right, title and interest in and to the Because Service and Documentation. Except for the express access right granted hereunder, Because reserves all rights, title and interests in and to the Because Service, Documentation and Because’s confidential information.
  • Feedback. Customer may from time to time provide blog statements, suggestions, comments for enhancements or functionality or other feedback (collectively, “Customer Feedback”) to Because with respect to the Because Service. Because will have full discretion to determine whether or not to proceed with the development of the requested enhancements, new features or functionality. Customer hereby grants Because a royalty-free, fully paid up, worldwide, transferable, sublicenseable, irrevocable, perpetual license to (a) copy, distribute, transmit, display, perform, and create derivative works of the Customer Feedback; and (b) use the Customer Feedback and/or any subject matter thereof, including without limitation, the right to develop, manufacture, have manufactured, market, promote, sell, have sold, offer for sale, have offered for sale, import, have imported, rent, provide and/or lease products or services which practice or embody, or are configured for use in practicing, the Customer Feedback and/or any subject matter of the Customer Feedback.
  • Public Areas. The Because Service may feature community areas and other public forums, including but not limited to a blog (the "Public Areas").  If you use a Public Area you are solely responsible for your own Customer Feedback, the consequences of posting your Customer Feedback, and your reliance on any information in the Public Areas or other areas of the Because Service.  If you feel threatened or believe that someone else is in danger, you should contact your local law enforcement agency immediately.  Any information you share, including without limitation any discussions with others, in any online Public Area is by design open to the public and is not private.  Because reserves the right, but shall not be obligated, to record any dialogue or exchanges in the Public Areas of the Because Service.  Because shall have no responsibility for any actions taken, or failures to take action, with respect to the Public Areas of the Because Service or any submissions by you or other users.  As with any public forum on any website, the information you post may show up in third-party search engine results.
  • Customer Materials: As between Because and Customer, the email addresses and other information about Customer’s subscribers collected by the Customer or made available through the Because Service and any content created by Customer and/or made available through the Because Service including the subscriber marketing products within the Because Service (collectively, the “Customer Materials”) will be owned by Customer. Customer hereby grants to Because a non-exclusive, royalty-free, fully paid up, and worldwide ongoing license to copy, modify (including the right to create derivative works of), display and use the Customer Materials solely in connection with performing the Because Service. In addition, Because may collect and utilize data and other information, including without limitation the Customer Materials, in aggregated or other de-identified form, derived from use and performance of the Because Service and its related products and services under this Agreement for Because’s own business purposes, for the purposes of developing, delivering and enhancing Because’s products and services, and for internal evaluation of trends, system usage, security threats, intrusions and other similar internal purposes. Our data collection, use, and disclosure practices, including the use of browser cookies, are outlined more fully in our Privacy Policy (which may change from time to time).
  • Use of marks and case studies: Because may, at its sole discretion, reference the Customer as a user of the Because Service in Because marketing collateral, including website content, blog content, email messages, and more.  

 

Representations, Warranties, & Exclusions

Customer represents, warrants and covenants to Because as follows: (a) it has full power and authority to enter into and perform this Agreement; (b) this Agreement has been duly authorized and constitutes a binding obligation enforceable in accordance with its terms, except as such enforceability may be limited by bankruptcy laws or other laws affecting the rights of creditors generally; (c) the person(s) executing this Agreement on Customer’s behalf has actual authority to bind Customer to this Agreement; and (d) Customer’s execution and performance of this Agreement does not and will not violate or conflict with any provision of Customer’s governing corporate instruments or of any commitment, agreement or understanding that such party has or will have to or with any person or entity.

Except as expressly set forth herein, Because makes no, and disclaims any and all, warranties, express or implied, including, but not limited to implied warranties of merchantability, title, non-infringement and fitness for a particular purpose. Because does not guarantee that the Because service will meet all of customer’s requirements. Customer represents and acknowledges that Because does not warrant that the Because service will operate at all times in an uninterrupted or error free fashion, and Because disclaims any and all liability resulting from or related to any such interruption or error.

Indemnification

Customer will defend Because against any claim made or brought against Because by a third party (a “Claim”) arising out of Customer’s use of the Because Service and will indemnify Because for any damages finally awarded against, and for reasonable attorney’s fees incurred by, Because in connection with any such Claim; provided that (a) Because will promptly notify Customer of such Claim, (b) Customer will have the sole and exclusive authority to defend and/or settle any such Claim (provided that Customer may not settle any Claim without Because’s prior written consent, which will not be unreasonably withheld, unless it unconditionally releases Because of all liability) and (c) Because reasonably cooperates with Customer in connection therewith.

 

Limitation of Liability

Under no circumstances and under no legal theory, whether in tort, contract or otherwise, will Because be liable to customer for any indirect, special, incidental, consequential or punitive damages of any character, including, without limitation, damages for loss of goodwill, lost profits, lost sales or business, work stoppage, computer failure or malfunction, lost data or for any and all other damages or losses, even if a Because has been advised, knew or should have known of the possibility of such damages. In no event will Because be liable for any direct damages, costs or liabilities in excess of the amounts paid or payable by customer during the twelve months preceding the incident or claim. The provisions of this section allocate the risks under this agreement between the parties, and the parties have relied on the limitations set forth herein in determining whether to enter into this agreement.

 

Termination; Miscellaneous

  • Term. The term of this Agreement will commence upon Customer’s sign up and acceptance of this Agreement. Thereafter, the term of this Agreement will automatically continue provided, however, that Because may terminate this Agreement and the availability of the Because Service to Customer at any time without notice.  If Customer desires to discontinue the Because Service, Customer must notify Because of its intent to terminate the relationship and Customer may uninstall and discontinue the Because Service at Customer’s own expense.
  • Right to Suspend. Because may temporarily suspend Customer’s or any of Customer’s end users’ access to any portion of the Because Service if Because reasonably determines that: (a) there is a threat or attack on the Because Service or other event that may create a risk to the Because Service, Customer or any other customer of Because; (b) Customer’s use of the Because Service or any Customer Materials disrupts or poses a security risk to the Because Service or any other Because customer; or (c) Customer is using the Because Service in violation of the Agreement, including but not limited to, using the Because Service for fraudulent or illegal activities (collectively, “Service Suspensions”). Because will provide written notice of any Service Suspension to Customer and to provide updates regarding resumption of Because Service following any Service Suspension. Because will have no liability for any damage, liabilities, losses (including any loss of data or profits) or any other consequences that Customer may incur as a result of any Service Suspension.
  • Data Processing Addendum. The terms of the Data Processing Addendum shall apply to: (i) the processing (as defined in the GDPR) of personal data (as defined in the GDPR) that is regulated by the General Data Protection Regulation (EU) 2016/679 (the “GDPR”) by Because solely on behalf of Customer, if any; and (ii) from and after the CCPA Effective Date (as defined in the DPA), the processing (as defined in the CCPA) of personal information (as defined in the CCPA) that is regulated by the California Consumer Privacy Act of 2018 (the “CCPA”) by Because solely on behalf of Customer, if any.
  • Copyright Policy; Objectionable Content: If you believe your rights have been violated by, or you otherwise object to, any posting, content or information on the Because Service, please contact us promptly so we can evaluate the claim and take appropriate action. If your complaint includes a claim of copyright infringement, the following policy will apply:

It is Because’s policy to respond promptly to claims of copyright infringement, and to remove, or disable access to, infringing material. If you believe that any of the content or materials appearing on the Because Service contain infringements, please send a notice to our designated agent at the address stated below. Your notice should contain the following: a physical or electronic signature of a person (i.e., claimant) authorized to act on behalf of the copyright owner; identification of the copyrighted work claimed to be infringed; identification of the content or material claimed to be infringing; a reference or link to the infringing material or activity, or the subject of the infringing activity, including information to enable us to locate that material or reference; the address, telephone number or email address of the claimant; a statement that the claimant has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and a statement that the information in the notice is accurate and, under penalty of perjury, that the claimant is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. Because will also terminate a user's account if a user is deemed to be a repeat infringer, namely, one who has been notified of bona fide infringing activity more than twice. Our designated agent, to whom you should direct your infringement claim (or other complaints), is:

 

Attention:  Ashland Stansbury

Because Marketing, Inc.

8 Callahan Place 

Hingham MA 02043

Telephone Number: 781-801-6276

E-mail: learn@becauseintelligence.com 

  • Relationship. Nothing contained herein will in any way constitute any association, partnership, agency, employment or joint venture between the parties, or be construed to evidence the intention of the parties to establish any such relationship. Neither party will have the authority to obligate or bind the other in any manner, and nothing herein contained will give rise or is intended to give rise to any rights of any kind to any third parties. Neither party will represent to the contrary, either expressly, implicitly or otherwise.
  • Unenforceability. If a court of competent jurisdiction determines that any provision of this Agreement is invalid, illegal, or otherwise unenforceable, such provision will be enforced as nearly as possible in accordance with the stated intention of the parties, while the remainder of this Agreement will remain in full force and effect and bind the parties according to its terms. To the extent any provision cannot be enforced in accordance with the stated intentions of the parties, such provision will be deemed not to be a part of this Agreement.
  • Governing Law. All disputes, claims or controversies arising out of this Agreement, or the negotiation, validity or performance of this Agreement, or the transactions contemplated hereby shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts without regard to its rules of conflict of laws. Each of the parties hereby irrevocably and unconditionally consents to submit to the sole and exclusive jurisdiction of the courts of the Commonwealth of Massachusetts and of the United States of America located in the Commonwealth of Massachusetts (the “Massachusetts Courts”) for any litigation among the parties arising out of or relating to this Agreement, or the negotiation, validity or performance of this Agreement, waives any objection to the laying of venue of any such litigation in the Massachusetts Courts and agrees not to plead or claim in any Massachusetts Court that such litigation brought therein has been brought in any inconvenient forum or that there are indispensable parties to such litigation that are not subject to the jurisdiction of the Massachusetts Courts.
  • Notices. All notices under this Agreement will be in writing and will reference this Agreement. Notices will be deemed given when: (i) delivered personally; (ii) sent by confirmed facsimile or e-mail; (iii) three (3) days after having been sent by registered or certified mail, return receipt requested, postage prepaid; or (iv) one (1) day after deposit with a commercial overnight carrier, with written verification of receipt.
  • Entire Agreement. This Agreement, including these Terms and Conditions and the documents incorporated by reference herein, including the DPA, Privacy Policy, constitutes the entire agreement between the parties with respect to the subject matter hereof. It supersedes and replaces all prior or contemporaneous understandings or agreements, written or oral, regarding such subject matter, and prevails over any conflicting terms or conditions contained on printed forms submitted with purchase orders, sales acknowledgments or quotations. Because reserves the right to make changes to this Agreement, including these Terms and Conditions, from time to time without prior notice. 
  • Titles. All article and section titles herein are provided for general information and reference only. Thus, the subject matter in each section herein will not be construed by reference to the title nor will the scope of section be limited in any manner based on the title of that section.
  • Force Majeure. Neither party will be deemed in breach hereunder for any cessation, interruption or delay in the performance of its obligations due to causes beyond its reasonable control, including, without limitation, earthquake, flood, or other natural disaster, act of God, labor controversy, civil disturbance, terrorism, war (whether or not officially declared) or the inability to obtain sufficient supplies, transportation, or other essential commodity or service required in the conduct of its business, or any change in or the adoption of any law, regulation, judgment or decree (each a “Force Majeure Event”); provided that, (a) the party relying upon this Section 7.11 will have given the other party written notice thereof promptly and, in any event, as soon as reasonably possible under the circumstances; and (b) will take all steps reasonably necessary to mitigate the effects on the other party of the Force Majeure Event upon which such notice is based.

Website Privacy Policy

Effective: August 8, 2020

This Privacy Policy (“Policy”) describes how Because Marketing Inc. (“Because Marketing,” “we,” “our,” “us”) collects, uses, and discloses certain personal information obtained through our website (“Site”), which is located at https://www.becauseintelligence.com/. By visiting our Site and/or using the features made available to you on the Site (the “Services”), you are agreeing to the terms of this Policy.

This Policy applies only to information collected through the Site and therefore does not apply to data we collect in other contexts. 

What information we collect and maintain about you

We collect personal and other information from you directly when you provide it to us through the website.  We may also automatically collect certain information about you and your computer, smartphone, or other device when you use, access, or interact with our Site. 

Personal Information. You can visit the Site without submitting any information that we can use to identify you personally.  However, if you use certain features on the Site, such as the “Contact Us” feature, or when you submit an application for a position with us, you will be required to provide personal information.  Such information could include, for example, your name, email address, phone number, or resume.  Our online contact form also contains a “comments” field through which you may submit additional personal information.   

Web log data.  When you use the Site, we automatically receive and record certain information from your computer (or other device) and your browser.  This may include such data as your IP address and domain name, the pages you visit on the Site, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Site, your software and hardware attributes (including device IDs), your general geographic location (e.g., your city, state, or metropolitan region), and certain cookie information (see below).  To obtain such information, we may use web logs or applications that recognize your computer and gather information about its online activity.       

Cookies.  We also use cookies on the Site.  Cookies are small files that are stored on your computer by your web browser.  A cookie allows the Site to recognize whether you have visited before and may store user preferences and other information.  For example, cookies can be used to collect or store information about your use of the Site during your current session and over time (including the pages you view and the files you download), your computer’s operating system and browser type, your Internet service provider, your domain name and IP address, your general geographic location, the website that you visited before the Site, and the link you used to leave the Site.  If you are concerned about having cookies on your computer, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it.  You can also delete cookies from your computer.  However, if you choose to block or delete cookies, certain features of the Site may not operate correctly. 

Web beacons.  The Site or the emails that you receive from Because Marketing may use an application known as a “web beacon” (also known as a “clear gif” or “web bug”).  A web beacon is an electronic file that usually consists of a single-pixel image.  It can be embedded in a web page or in an email to transmit information, which could include personal information.  For example, it can allow an email sender to determine whether a user has opened a particular email.  

Third-party online tracking and behavioral advertising.  We also may partner with certain third parties to collect, analyze, and use some of the personal and other information described in this section.  For example, we may allow third parties to set cookies or use web beacons on the Site or in email communications from us.  This information may be used for a variety of purposes, including online interest-based advertising, as discussed below (see the section entitled “With whom we share your information”).

How we use your information

Because Marketing uses the information that we collect for a variety of purposes.  These purposes include, for example:  

  • To respond to your questions or requests concerning the Site or other services offered by us; to fulfill the terms of any agreement you have with us; 
  • To fulfill your requests for our services or otherwise complete a transaction that you initiate; 
  • To send you information about our services and other topics that are likely to be of interest to you, including newsletters, updates, or other communications, including promotional emails and advertising; 
  • To deliver confirmations, account information, notifications, and similar operational communications; 
  • To improve your user experience and the quality of our products and services; 
  • To comply with legal and/or regulatory requirements; and 
  • To manage our business.    

In addition to the purposes above, we use the information that we collect automatically through the Site for such purposes as:  

  • Counting and recognizing visitors to the Site; 
  • Analyzing how visitors use the Site and various Site features; 
  • Improving the Site and enhancing users’ experiences with the Site; 
  • Creating new products and services or improving our existing products and services; 
  • Enabling additional website analytics and research concerning the Site; 
  • Engaging in interest-based advertising (as described below); and 
  • Managing our business.  

Because Marketing may link information gathered through the Site with information that we collect in other contexts.  But in that event, we will handle the combined information in a manner consistent with this Policy.


With whom and why we share your information 

We share your information with other parties for a variety of purposes, as described below.

Analytics.  We partner with certain third parties to obtain the automatically collected information discussed above and to engage in analysis, auditing, research, and reporting.  These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device.  In particular, the Site uses Google Analytics to help collect and analyze certain information for the purposes discussed above.  You may opt out of the use of cookies by Google Analytics here.  

Interest-based Advertising.  The Site also enables third-party tracking mechanisms to collect information about you and your computing devices for use in online interest-based advertising. For example, third parties may use the fact that you visited our Site to target online ads to you.  In addition, our third-party advertising networks might use information about your use of our Site to help target advertisements based on your online activity in general.  For information about interest-based advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.

The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy.  If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you may set your browser to block cookies.  Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance by opting out here.  Although our Site currently does not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.

Third-party service providers.  Because Marketing uses third-party service providers that perform services on our behalf, including web-hosting companies, mailing vendors, and analytics providers.  These service providers may collect and/or use your information, including information that identifies you personally, to assist us in achieving the purposes discussed above.

We may share your information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us or our partners; or to manage our business.

Legal purposes.  We also may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:

  • To comply with applicable law or a court order, subpoena, or other legal process; 
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party; 
  • To establish, protect, or exercise our legal rights or defend against legal claims; or  
  • To facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.  

Aggregated information.  From time to time, Because Marketing may also share aggregated information about Site users, such as by publishing a report on trends in the usage of the Site.  Such aggregated information will not identify you personally.

Choice

You may opt out of receiving marketing emails from us by following the instructions in those emails or by emailing us at learn@becauseintelligence.com.

How you can access or correct your information

If you want to learn more about the personal information that Because Marketing has about you, or you would like to update or change that information, please contact us by email at  learn@becauseintelligence.com.

External links

This Site may contain links to third-party websites.  If you use these links, you will leave the Site.  We have not reviewed these third-party sites and do not control and are not responsible for any of these sites, their content, or their privacy policy.  Thus, we do not endorse or make any representations about them, or any information, software, or other products or materials found there, or any results that may be obtained from using them.  If you decide to access any of the third-party sites listed on our website, you do so at your own risk.

Data Security

We employ physical, technical, and administrative procedures to safeguard the personal information we collect online.  However, no website is 100% secure, and we cannot ensure or warrant the security of any information you transmit to the Site or to us, and you transmit such information at your own risk.

International Users

The information that we collect through or in connection with the Site is transferred to and processed in the United States for the purposes described above.  Because Marketing also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence.  The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence.  By using the Site or by providing any personal or other information to us, you expressly consent to such transfer and processing.

Children

Content on this Site is directed at individuals over the age of 18 and is not directed at children under the age of 13.  We do not knowingly collect personally identifiable information from children under the age of 13.

Changes to this Policy

Because Marketing may make changes to the Site in the future and as a consequence will need to revise this Policy to reflect those changes.  Because Marketing will post all such changes on the Site, so you should review this page periodically.  If we make a material change to the Policy, you will be provided with appropriate notice. 

How to contact us

Should you have any questions or concerns about this Policy, you can contact us at  learn@becauseintelligence.com.


Have a question about our Terms? Reach out to learn@becauseintelligence.com