Chomps Increases Conversion By 6% With Dynamic Content & Tests At Scale
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The Campaigns That Started It All
The Campaigns that started it all
During their 14-day, fully managed trial, the Because team set a strategy that matched Chomp’s Q3 goals to find the campaigns that drove the most conversions and AOV. Check out a few of those campaigns.
During their 14-day, fully managed trial, the Because team set a strategy that matched Chomp’s Q3 goals to find the campaigns that drove the most conversions and AOV. Check out a few of those campaigns.
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Remove The Need For Developers
REMOVE THE NEED FOR DEVELOPERS
This is a story about how a developer’s life got flipped upside… Okay, that’s enough, Fresh Prince. The Chomps story is a good one. It’s not every day that we get to talk with developers looking for tools to give their teams. But that’s exactly what happened. Rob from Chomps was interested because our app allowed his team to add content and test at scale…all without ever asking him or his team for help. Sounds like a dream, right?! Well, it’s not! During the 14-day trial, the team got to see firsthand how powerful Because is, and the rest is history.
This is a story about how a developer’s life got flipped upside… Okay, that’s enough, Fresh Prince. The Chomps story is a good one. It’s not every day that we get to talk with developers looking for tools to give their teams. But that’s exactly what happened. Rob from Chomps was interested because our app allowed his team to add content and test at scale…all without ever asking him or his team for help. Sounds like a dream, right?! Well, it’s not! During the 14-day trial, the team got to see firsthand how powerful Because is, and the rest is history.
“As a Developer at Chomps, I’m always looking for ways to remove the bottlenecks between our marketing and development team. I want to be able to help my marketing team run conversion experiments on-site, but I rarely have the time to do all of them. Because gives our team the power to add dynamic content throughout our entire pre-purchase journey without the need for me to get involved.”
- Rob Biddiscombe | Senior E-commerce Product Manager
“As a Developer at Chomps, I’m always looking for ways to remove the bottlenecks between our marketing and development team. I want to be able to help my marketing team run conversion experiments on-site, but I rarely have the time to do all of them. Because gives our team the power to add dynamic content throughout our entire pre-purchase journey without the need for me to get involved. And they know exactly how it’s performing using the Because AB testing dashboard.”
- Rob Biddiscombe | Senior E-commerce Product Manager
Updates & Testing At Scale
UPDATES & TESTING AT SCALE
Just wait; it gets even better when you start a trial with Because, you get a team of seasoned marketers that listen to your problems and goals. Then, using the conversion tactics they’ve seen work time and time again, they lay out a strategy that’s going to accomplish those goals. Using dynamic content, the Because team was able to drive a 6% conversion rate increase and present a 5.6 ROI.
Just wait; it gets even better when you start a trial with Because, you get a team of seasoned marketers that listen to your problems and goals. Then, using the conversion tactics they’ve seen work time and time again, they lay out a strategy that’s going to accomplish those goals. Using dynamic content, the Because team was able to drive a 6% conversion rate increase and present a 5.6 ROI.
“We were very excited to see a 6% conversion lift and 5.6X ROI during our Because trial. As a team looking to grow our brand, increase average order value, and conversion rate quickly, Because has been key for us. The AB testing dashboard rolls up all the tests that are currently running into what is working most effectively. Because also makes it really easy for my team to run on-site CRO experiments that connect into our traffic-driving activities via Klaviyo/email, ads, social, influencers, and more.”
- Matt Holtwick | Growth & Retention Manger
“We were very excited to see a 6% conversion lift and 5.6X ROI during our Because trial. As a team looking to grow our brand, increase average order value, and conversion rate quickly, Because has been key for us. The AB testing dashboard rolls up all the tests that are currently running into what is working most effectively. Because also makes it really easy for my team to run on-site CRO experiments that connect into our traffic-driving activities via Klaviyo/email, ads, social, influencers, and more.”
- Matt Holtwick | Growth & Retention Manger
Connecting Ads & Campaigns
CONNECTING ADS & CAMPAIGNS
Today, Because and Chomps continue to use the app to test new messaging across the whole site. Here are a few examples. For paid ads, Because uses UTM and URL rules to trigger dynamic messaging that continues offers right onto the page. Why not do everything you can to convert from paid? To better personalization from email campaigns, the Because/Klaviyo integration allows Chomps to dynamically infuse relatable content into the PDP and PLP for loyalty tier members.
Today, Because and Chomps continue to use the app to test new messaging across the whole site. Here are a few examples. For paid ads, Because uses UTM and URL rules to trigger dynamic messaging that continues offers right onto the page. Why not do everything you can to convert from paid? To better personalization from email campaigns, the Because/Klaviyo integration allows Chomps to dynamically infuse relatable content into the PDP and PLP for loyalty tier members.
Here's What to Expect
Here's What to Expect
When you book time with our team, we’ll ask you questions about your conversion goals, take you through a high level overview of Because, and assess the potential conversion impact on your business.
When you book time with our team, we’ll ask you questions about your conversion goals, take you through a high level overview of Because, and assess the potential conversion impact on your business.
