Privacy is a hot topic these days, and it's been causing quite a stir in the world of business. With third-party cookies, iOS updates, and privacy concerns making headlines, it's no wonder that marketers are feeling the heat. But don't worry - in this blog post, we're going to break it all down and give you the inside scoop on how to navigate these changes.
Lesson 1: Changes in Privacy
If you're like most people, you're probably concerned about how your personal data is being used by companies. And you're not alone - a whopping 79% of Americans feel the same way. That's why new laws like the GDPR and CCPA have been introduced to protect users' personal information. But what does this mean for businesses? Well, it means that they need to be transparent about their data collection practices and give users control over how their data is used. By providing clear privacy policies, allowing users to opt-out of data collection, and obtaining explicit user consent before collecting sensitive data, businesses can stay on the right side of the law and build trust with their customers.
Lesson 2: Third-Party Cookies
Now, let's talk about everyone's favorite topic - cookies. No, not the kind you eat - we're talking about third-party cookies. These little bits of code are used by websites to track your behavior and deliver targeted ads. But with more and more people becoming aware of the privacy implications of third-party cookies, some browsers have started blocking them by default. Google has even announced that they'll be phasing them out of their Chrome browser by 2023. So, what's a marketer to do? Well, businesses need to find new ways to deliver targeted ads without relying on third-party cookies. This can involve using first-party data (data collected directly from users), contextual targeting (targeting ads based on the content of the page), and other forms of ad targeting.
Lesson 3: iOS Updates
Last but not least, let's talk about iOS updates. If you're an iPhone user, you've probably noticed that Apple has been introducing some new privacy features in their recent updates. One of these features is the App Tracking Transparency feature, which requires apps to obtain explicit user consent before tracking their activity across other apps and websites. This can impact how businesses target and track users through mobile advertising. So, what does this mean for marketers? It means that businesses need to adapt their marketing strategies to comply with these changes and find new ways to reach and engage their audiences. This could involve exploring alternative forms of advertising, such as influencer marketing or content marketing.
But don't worry - there's a silver lining to all of this.
With Because, that’s us 😉, you can convert the site visitors you already have into customers. By giving your visitors the messaging they need to make a purchase decision on each collection page, product page, cart, and checkout experience, you can focus on educating and converting the site visitors you already have, without relying on external traffic. This means you'll be able to increase your conversion rate and drive revenue without the need for expensive advertising. So, if you're feeling the pressure of these changes in privacy, give Because a try and see how it can help you navigate these new waters.
Changes in Privacy:
- EU General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- Pew Research Center
- Hubspot Research
- Mozilla Blog
- Apple Insider
- Google Blog
- Apple Newsroom