Diana Yuan is a Co-Founder and runs people operations and finance at Indico, a venture-backed Boston Startup. Indico is a provider of Intelligent Process Automation solutions that accelerate highly manual and document based processes using Machine Learning. She also currently serves as President of the Techstars Boston Chapter Board, mentors with Babson WinLab, and runs operations for the Customer Love Series.
Why Because is important
Consumer behavior has shifted, especially for the younger generations. Voting with your dollars is more important to people than ever. Yet most companies fail to properly engage in meaningful ways that resonate with this new generation of belief-driven consumers. Ashland and the passionate team at Because Intelligence not only understand the communication gaps that currently exist between companies and consumers, they have built a platform to close it and bring people together around common goals and values – this is why I am a huge Because believer.