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Travis Lydon

Head of Product 


The first member of the Product team has arrived! Travis will be the one working to establish our product-market fit and drive continuous improvement for our users :chart_with_upwards_trend:. If you have ideas and suggestions about why things work the way they do, he is the one to talk to :speech_balloon:!Travis has been in product for over 7 years now and has seen pretty much everything when it comes to the startup world :computer:.

From design :artist: to user engagement :iphone: and retention :busts_in_silhouette:, he brings a wealth of knowledge in more areas than any one person really should have (especially email :email:, compliance :lock: and GDPR :flag-eu:). That 'unique' skill set combined with an innate curiosity to explore new markets keeps him always looking to push the envelope further and explore new areas.

Born and raised in New York :statue_of_liberty:, Travis loves spending time with his girlfriend and his dog(s) :dog: , surfing :surfer: , snowboarding :snowboarder:  and finding cool side projects to build :building_construction:. It's the desire for simplicity while always wanting 'more' out of a solution that drives iteration and improvement in his daily approach.:male-technologist::skin-tone-2:

Here's why he's excited about Because:

"With the global focus shifting to e-commerce on the heels of the pandemic, there is truly no better time to get involved in a product like ours. The team is excellent, the idea is fresh and unique, and we're only getting started!"