OUR FOUNDING STORY
Make cause marketing more authentic
This was the personal mission of our CEO from the day she started Because. After seeing countless Super Bowl Sunday cause marketing ads, she felt that the current approach to cause marketing was broken – especially when it came to reaching a younger consumer base like herself.
Knowing that 74% of Millennials and Gen Z are more likely to pay attention to a cause-related message, and 90% of consumers would prefer to buy from socially responsible brands, she knew it was time to help brands better connect with their consumers through social purpose – not just once a year, but all the time.