Use cause influencers to solve your brand differentiation problem.
If A or B (or both) are true, you're already making a huge brand authenticity mistake with Gen Z and Millennials.
A) Your influencer marketing strategy is only focused on paid, product-oriented relationships. B) Your cause marketing strategy is a CSR report on your website and pictures of your team at the soup kitchen last Thanksgiving on LinkedIn.
Okay maybe both are true, but what other option do you have? Introducing the power of intrinsically-motivated cause influencers. Or as we call them, Cause Heroes.