Today is the official launch of the new Because 🌈 brand.

It’s retro & fun and the exact personality of our team & our 1,200+ customers.

When we looked at all the other personalization and A/B testing platforms in ecommerce, they all looked well… tech… and… boring.

We wanted to look DTC. We wanted to represent the kind of amazing experience our customers strive to create with their websites using Because.

Introducing Because… the simplest way to update high-sku Shopify stores with dynamic content that converts.

Curious how we did the rebrand? Here’s the story👇

It all started in downward dog.

I was in yoga class and I had a stroke of genius.

Just kidding… I thought I had a stroke of genius and my team thought I fell on my head.

Make sure you hire a team that keeps you honest.😉

I’m in yoga and I’m thinking…

“Okay, we help high-sku stores update their website content. Sku… sku… cucumber… SKU-Cumber🥒? YES!!!”

I could barely make it through Shavasana - I excitedly ran back to my team and told them I had thought of our new brand name.

When I delivered the pitch and the cucumber emoji to accompany 🥒, we laughed our asses off.

Everyone on the team proceeded to now think they were having their own stroke of genius with idea after idea. The whole engineering team still wants to rename us to “SKU-Pirate.” 🏴‍☠️

I told them to stick to coding.

They told me to stick to downward dog.

Touche.

Then almost at the exact same time, we all felt in our guts what we needed to do.

We really didn’t want to part with “Because”.

Because was our roots and it had meaning to us, our investors, and our customers.

So we kept the name.😊

Much to my disappointment that we didn’t embrace the “cool as a SKU-cumber” tagline, we began our visual rebrand.

Now for the look and feel.

We brought our core team together and talked about what we wanted to represent. We agreed we didn’t want to look like just another tech company.

We wanted to look cool (as a cucumber… just kidding).

We wanted to look retro. 🎳

We wanted to look and feel like a DTC brand (our customer base).

We wanted the brand to feel playful, memorable, and nostalgic. Shout out to retro Polaroid and Apple (iykyk).

Inspired by some of the leading brands in the design space Figma and Canva, we didn’t want to choose one or two brand colors. We wanted every color. We wanted to evoke that sense of free design and creativity🎨 we’re enabling for Shopify sites - without code. 😉

Over the 2 years since we launched our beta in Shopify, we’ve raised almost $4M in funding with backing from Harlem Capital, Stage 2 Capital, Studio VC, and angels from Shopify.

We’ve grown to 1,200+ Shopify merchants using our platform and 22X’d our ACV. Because now powers 177,000 product pages and has processed more than $320,000,000 in GMV for our merchants.

And today, we bring to you, our new brand.🌈

Because, updating your website should be easy.⚡️