This is a short repost from our press release. Read the full press release with our partnership with one of the nation's most trusted intimate apparel brands.

One of the nation's most trusted intimate apparel brands sees conversion rates surge after A/B testing with Because.

Because is pleased to announce that Leading Lady successfully increased its website conversion rate by a staggering 14% after implementing Because Intelligence into its existing ecommerce stack powered by Shopify. Leading Lady, one of the most trusted brands in intimate apparel, was able to generate over $10K in additional revenue in just the first 14 days from implementation and through strategic A/B testing, learn which product messaging resonates best with their site visitors.

"We have been honored and delighted to work with the team at Leading Lady," says Ashland Stansbury, founder, and CEO of Because Intelligence. "Despite being one of the nation's longest standing intimate apparel brands, their team was struggling with the same challenges most merchants do today … how to convert more site visitors."

Leading Lady teamed up with Because to discover what role their product detail pages (PDPs) could play in their customers' purchase journey if properly optimized. They were interested in understanding which messages would move the needle on conversions. The Because team helped Leading Lady strategize and conduct a series of A/B tests consisting of eight campaigns across their website covering messaging like urgency/inventory, shipping, reviews, promotions, and cross-sells.