Introducing the Because Platform

A cloud-based SaaS platform for Digital & Brand Marketing teams to strategize, listen, and engage in the cause conversations that matter
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Strategize

You have endless stories to tell about what your brand stands for. From donations, to volunteer events, to supply chain improvements, to workplace initiatives like the fight for equal pay or paternity leave, there are so many directions you can take your brand storytelling.

Because gives you insights on where to start, using the first cause-focused competitive intelligence and a real-time pulse on your cause arena in each chosen social network.

Identify

We'll work with you to understand your cause arena and develop the appropriate search logic to start identifying influencers.

Then, using the first ever United Nations Sustainable Development Goal (SDG)-based machine learning algorithms, the platform will help you curate a list of the top influencer-led cause conversations for you to join and tell your story.

Engage

You may be familiar with influencers who work for a set period of time and money. We're turning that model on its head to help you engage influencers who want to amplify your do-good stories organically – based on your shared interest in the same cause, not an Instagram post the cost of a Ferrari.

Because helps you test your first organic cause marketing strategy so you can share your voice in previously untapped conversations.

Amplify

Like most marketers today, you're probably only reaching the group of consumers that buy your product for its features. The good news? The market of consumers you could tap into because they share your beliefs is likely a whole new opportunity for you.

Edelman's 2020 Trust Barometer found that amplifiers are the select group of people who consume news weekly and post about it several times a month or more. Because helps you activate the amplifiers in the cause arenas you support and use them to tap into everyone else.

Analyze

Activating cause influencers with the right social messaging, the perfect landing page, and the most strategic calls-to-action is our specialty.

The Because always-on cause marketing approach creates value for your business across both quantitative metrics like social engagement, CTR, and web traffic, as well as qualitative metrics like brand awareness, differentiation, salience, and positive perception.

Showcase those features

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New

Features to make you stand out

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Updated

Announce great features of your app

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Announce great features of your app

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  • Unlimited
  • Global Swatches
  • High-Quality
  • Sensational
2011
Founded in New York City by two life-long friends
30k
Paying customers accrued in 6 short years
$241m
Secured funding by our clever partners

Get started

Stop missing out on the conversations that matter. Start amplifying your mission with Because.
Book a Demo