The Ecommerce Challenge:
Display unique info on thousands of products -
With more than 4,000 products and an average of 35,000 monthly site visitors, TacNGear’s challenge was figuring out how they could display unique information on individual products
. They needed an automated way of tagging products while making their product pages unique.
TacNGear had to communicate not only the regular shipping and pricing information every ecommerce store has - but highly important product info like restricting products unless the buyer has “proof of employment and affiliation with a police and military organization” and communicating which products can not be returned ever due to the type of product.
Another challenge TacNGear ran into was the volume of ad spend it went through. We estimate that on average, medium-sized Shopify stores
with a high volume of products cumulatively spend $29 billion dollars annually, just to get a typical 3% conversion rate. TacNGear’s high volume of products and size meant that every ad they ran needed to continue the same message once visitors clicked and landed on their website.
TacNGear’s results left us in shock! 4,200 products and 7 Because campaigns brought TacNGear more add-to-cart rates for each of their products. The average add-to-cart rate with a Because message on TacNGear’s products led to an average 3.1% increase.
Just their 7 campaigns brought in a total of 1.8 million views. Using the Because analytics dashboard
, the TacNGear team was able to see which message was resonating best with their site visitors and make adjustments accordingly. They were also able to quickly drill down and see which of their products were top-performing among their campaigns - looking at a measurement of both impressions and total revenue per product.
With more than 4,000 products and 7 campaigns on their site, TacNGear really has thousands of messages that make their product pages unique for each customer. The automation allowed them to easily communicate any message and increase their revenue online and offline, by driving users to their physical retail location.
As more Shopify merchants look for tools that save them time and automate tasks Because is the no-code solution that lets you set up your campaigns and grow your business. Grab some more inspiration from our other case studies