How Beauty Brand, Fancii, Increased Conversion by 15% with PDP Geolocation Targeting

Get ready to be pampered and beautified with Fancii, your ultimate destination for all your skincare and beauty needs! Fancii offers everything you need to perfect your beauty routine, from vanity mirrors to skincare tools to nail care, and more! Their mission is simple: to help you feel your best, most confident, and authentic self. With most of its products available at Target, Macy’s, and Neiman Marcus, Fancii is a growing ecommerce brand.

But Fancii understands that online shopping can be tricky, and customers often need additional information to make informed decisions. Like most growing ecommerce brands, Fancii had site visitors dropping off their product detail pages, not feeling inspired or moved to complete a purchase. This affected their conversion rate and had visitors leave with questions on product information and shipping.

Another ecommerce challenge was the limited time Fancii had to engage a developer to make website changes in real-time, in response to product inventory changes and shipping details on certain products. So, they turned to Because to create targeted messages to engage customers and boost sales.

Fancii created several text elements campaigns using Because that reached users based on where they were located. This helped give users specific shipping information based on the products they were viewing. For example, users in the United Kingdom received shipping information that informed whether that product shipped to them directly. “Hey UK babe, we ship to you! Expect this item in 11-20 days!”

Users in Canada received a similar message - “I see you’re in Canada! Enjoy 3-7 day shipping and get your goodies fast.” Users in the U.S. received similar messages. “I see you’re in the US! Enjoy 3-7 day shipping and get your goodies fast.” This gives users specific information about shipping and customizes the messages based on location. This enhances the customer experience by giving users targeted and tailored information.

Fancii knows that their shoppers love free shipping, and they created plenty of campaigns to help unlock those free shipping thresholds. By dynamically displaying messages based on cart totals and product rules, Fancii encourages customers to add more items to their carts and enjoy free shipping.

Fancii offers an up-sell campaign that encourages customers to add popular accessories to their cart and unlock free shipping.

But Fancii also understands the importance of urgency and scarcity in ecommerce. That's why they added several campaigns to products with limited stock, urging customers to purchase before they're sold out. Having callouts on your product detail pages motivates customers to complete their purchases. Fancii added several campaigns to those products with limited stock. When the items inventory fell to less than 25 items, Fancii displayed a message urging customers to purchase before it was sold out.

Thanks to Because, Fancii saw impressive results in just two weeks, including a 15% conversion rate lift, a 2% add-to-cart rate lift, and $5,000 in additional revenue, leading to a 15x ROI. By adding Because to their ecommerce stack, Fancii was able to display customized messages on the product detail page. These messages did not interrupt the user experience and were customized to where the site visitor was located. “As we’re growing our audience base, we realized that we needed to be able to provide on-site, on-brand messaging that spoke to our customers to help reduce any purchasing friction,” said Regina White the assistant relationship manager at Fancii.

So, go ahead and treat yourself to some Fancii beauty tools, knowing that you'll be supported by the best in ecommerce technology to give you a great customer experience.