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New in Because: Playbooks

New in Because: Playbooks

Jonathan Roque

Playbooks gives you 12 categories that you can choose from to create content. You can immediately get some inspiration and automate your content in these categories. 

If you have been designing in the Because editor, you may have seen our latest update on how users can create content! Introducing Playbooks! Playbooks are the first step (and the simplest way) for users to get inspired and create Banners and Pop Ups that convert.  

Our team has been working hard to bring automation to your content across your Shopify store, and this is another step in that direction. 🤩

Tie strategic rules into your designs

Playbooks offer 12 categories that you can choose from, to create content. From ‘product info’ to ‘shipping’ to ‘upsell’ and ‘reviews’ - you can immediately get some inspiration and automate your content in these categories. 

Blog Graphics (5)

Once you click on a Playbook category, you will be taken to pre-made templates that fit within that one category you selected.

For example, if we click on ‘shipping’ - you can see all of the pre-made and designed templates on shipping. Each design already has a rule attached to it, that you can customize further. (4)


All of the designs are able to be edited even further in case you want them to match up to your branding. Or would like to further customize the message within the Banner or Pop Up. Check out a step-by-step guide on how to set up your first campaign.

Design and control your campaigns: 

Our development team at Because continues to bring new and interesting features to the world and we couldn't be happier to share this with you! 

As with the goal of the Rules Engine - Playbooks has the same goal, to allow you to have greater control over your messaging and when your content appears. The goal is to let you automate your content across your site, so it shows up at the right time, to the right customer. 

If you need help creating your campaigns, or need inspiration, simply slide on over to the Help Center tab, and just chat with us below or email

Don't forget to also check out some inspiration on how to use Playbooks, on social media channels and our latest post on "12 Ways to Use the Rules Engine."

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