Back to Blog
New in Because: Playbooks

New in Because: Playbooks

Jonathan Roque

Playbooks gives you 12 categories that you can choose from to create content. You can immediately get some inspiration and automate your content in these categories. 

If you have been designing in the Because editor, you may have seen our latest update on how users can create content! Introducing Playbooks! Playbooks are the first step (and the simplest way) for users to get inspired and create Banners and Text Elements that convert.  

Our team has been working hard to bring automation to your content that increases conversion across your Shopify store, and this is another step in that direction. 

Tie strategic rules into your designs

Playbooks offer 11 categories that you can choose from, to create content. From ‘product info’ to ‘shipping’ to ‘upsell’ and ‘reviews’ - you can immediately get some inspiration and automate your content in these categories. 

Blog Graphics (2)-1

Once you click on a Playbook category, you will be taken to pre-made templates that fit within that one category you selected.

For example, if we click on ‘shipping’ - you can see all of the pre-made and designed templates on shipping. Each design already has a rule attached to it, that you can customize further. (1)-1


All of the designs are able to be edited even further in case you want them to match up to your branding or strategically place them where you would like. You can also inherit your Shopify theme styling and match your campaigns. Meaning any campaign you create will automatically match your Shopify theme fonts, colors, sizing, etc (typically from your product description styles).

Design and control your campaigns: 

Our development team at Because continues to bring new and interesting features to the world and we couldn't be happier to share this with you! 

As with the goal of the Rules Engine - Playbooks has the same goal, to allow you to have greater control over your messaging and when your content appears. The goal is to let you automate your content across your site, so it shows up at the right time, to the right customer. 

If you need help creating your campaigns, or need inspiration, simply slide on over to the Help Center tab, and just chat with us below or email

Don't forget to also check out some inspiration on how to use Playbooks, on social media channels and our latest post on "12 Ways to Use the Rules Engine."

Share on social media:

More from the Blog

3 Ways to use  Promotions to Increase Product Page Conversion

Whether it's a free shipping discount or a first-time shopping discount, using promotional messages on your product pages drives conversion.

Read Story

Copy-able content for Product Page Conversion during the Holiday Season

Copy-able content to get your store set up for success for the holiday retail season.

Read Story

Small Business Saturday Marketing with Banners

With Because, many small businesses can utilize different features to target specific customers, relay strategic messaging across product pages, and overall A/B test your audience. 

Read Story

Stay in the know

Want weekly tips on how to customize your product pages and grow your Shopify store? Sign up below
We will never share your email address with third parties.