A lot of stores get hung up on what message to share on the product page and where. So here's 5 ideas you can implement immediately.

If your product description looks like most, it's probably a long paragraph with black text on a white background. It's time for an upgrade.

Consumers today want to buy from brands that can help them make a difference. You already have an awesome mission to help your consumers do so, but your site visitors have to look on a back page of your site somewhere or deep in the product description to know that. So, they assess you off features, price, or convenience instead. Here's how you can ditch your About Us page...

Starting your Shopify store can be overwhelming, especially if it’s a sustainable one. Luckily, we’ve got you covered. First things first, make sure your mission is clear. Brands that try to jump onto popular causes are quickly exposed by skeptical consumers. To avoid being seen as inauthentic, make sure your mission is core to your roots, your brand, and your customers.