Back to Blog
Getting Started with Because

Getting Started with Because

Ashland Stansbury

Learn all about how to get started with Because, and how to set up your first campaign. Grab some inspiration and see some successful banners from our users.

Welcome to Because! We are super excited for you to join the incredible community of Because users taking their Shopify stores to the next level. Because is a female-founded Shopify app that lets you add banners above your add to cart buttons - no code required. Ever!

Some of the best campaigns we have seen come from Shopify stores like Freedom Ravewear, Viv for your V, and Edoughble. They use Because to display dynamic messages on their product pages, like promotions, shipping info, reviews, social mission info, product details, and more. And the cool part is that it actually works… our best users have seen over a 243% increase in their product page conversion since we came into the picture.


Our Because users have:


Success with Because: Millner

Jewelry brand Millner highlights their promotions and pre-sale offers through their banners, to entice customers to act in the moment and shop. 




How to set up your first campaign: 

Screen Shot 2021-08-09 at 7.10.54 PM


To create your first free campaign, once you install Because -

  1. Open Because
  2. Click “create campaign”
  3. Name your campaign and click “next” 
  4. Next, you will select how you want your icons to be displayed on your banner. Most people choose two, but choose whatever you think will look best on your site!
    • Select your preference
    • Click next
  5. Next, you will select how you want to choose your products. Don't worry, you can always change this later. You can add your banners to your products based on Shopify tags (ideal for stores who frequently use Shopify tags or collections) or just choose your products 1 by 1.
    • If you select 1 by 1 - you will see which products should have this banner?”
      • Select the product(s) you want your banner added to and click “next”
      • If you selected to add your campaigns by Shopify tag, select “match all of” or “match any of” and type in your tag.
      • Careful using “match all of” since it will filter out products that don’t match ALL of the tags you entered.
      • Make sure to type your tags exactly as they are spelled in Shopify! So for example, “shirts” won’t work if it’s supposed to be “shirt.”
      • You can add up to 20 tags.
    • Finish your tags and click “next”
  6. Next, the Because editor will open up and you will be able to make all of the changes and customization to your banner here - CODE FREE 🤩
    • Focus on writing a header and body copy that will attract your audience and accomplish your goals (you can start by just copying the template we have or grab ideas from the little information bubble “i”s in the app).
    • Because has a great list of icons available that represent everything from shipping to being eco-friendly to product reviews. You can choose from the library in Because or download and upload your own using -
    • While designing, be sure to avoid these design mistakes for your banner.
    • You may consider trying our new linkable banner functionality and generate more clicks to your product pages.
    • Don’t forget to test out different messages with different campaigns. You can create campaigns to highlight a special sale, free shipping, or showcase some favorite customer reviews. The more campaigns, the more personalized your customer’s shopping experience will be!
  7. Once you get your banner to look exactly how you want it to be designed, you can select the dates you want your campaign to go live with our new scheduling functionality! Or publish immediately!
  8. Be sure to click “save” and click “publish campaign”
    • Note: when you make changes to your campaign, you don't need to republish- you can just hit save and refresh your product page to see the changes.
  9. Congrats! 🤩 Your campaign is officially live! 🎉 


Success with Because: Created by Chane

Check out one of our Because users, Created by Chane, a global art studio that uses banners to remind their customers of the free shipping option. 




DM Us: 

If you have any trouble getting set up, dont hesitate to get in touch with us via chat or email our tech support guru,

Login to Because in your Shopify account here.

Share on social media:

More from the Blog

Copy-able Content for the Holidays and Christmas for Your Ecommerce site

Giving you some major inspiration on "copy-able content," that you can directly copy for Christmas and your holiday's design.

Read Story

Small Business Saturday Marketing with Because

With Because, many small businesses can utilize different features to target specific customers, relay strategic messaging across product pages, and overall A/B test your audience. 

Read Story

New in Because: Popups

Because has officially launched Popups! We are excited to continue to add features to Because and transform it into a tool with full, amazing features to take your Shopify site to the next level. 

Read Story

Stay in the know

Want weekly tips on how to customize your product pages and grow your Shopify store? Sign up below
We will never share your email address with third parties.