Building the presentation layer of ecommerce

Get to know our mission, our team, the people that believe in us, and what the world is saying—Because we think it matters.

Our Team

Our female-founded, Millennial team knew there was a better way to engage the modern site visitor. But the content had to be unique on each page. Thus, Because is the first Dynamic Messaging tool for Shopify.

Because Team Trip Nashville

Our Advisors

sam headshot

Sam Mallikarjunan

Startup CEO & Former Head of Growth at Hubspot

Greg headshot

Greg Segall

Product & Growth (Founder: Alyce)

Tivan headshot

Tivan Amour

Founder of recently acquired Shopify app Tone

Diana Yuan

Forbes 30u30 Co-Founder of Indico Data

Current Job Openings

Sales Development Representative
Account Manager
General Enquiries

Our Investors

harlem capital logo

Harlem Capital

Early-stage venture capital fund investing in people of color and women.

studio vc logo

Studio VC

NY based VC fund investing in founders to create transformative change.

north coast logo

North Coast VC

Cleveland-based early-stage venture firm investing in B2B SaaS companies.

boss syndicate logo

BOSS Syndicate

Sonciary Perez @ Accomplice's Boston Syndicate of Angels

2 lantern ventures logo

2 Lanterns Ventures

Boston Based VC Fund started by Mass Challenge Accelerator

launchpad logo

Launchpad Ventures

Boston based Angel Group

The Proof is in the Press

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.