our CSR study:
The Inherent Challenge of Measuring CSR Brand Impact
Overview: After talking to more than 50 of the most well known companies who give back today, we recognized an inherent challenge with CSR: CSR Managers often recall instances where Sales or Marketing told them what a positive impact their CSR efforts had on a customer's perception of the brand...
But the problem is that it's always random one-off situations and almost impossible to track. We found two things every CSR manager should be doing, but isn’t:
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